OPERA QUEENSLAND IDENTITY REBRAND

Alphabet worked with Opera Queensland (OQ) for their rebrand and subsequent promotion of their 2019 Season. Core to the identity refresh was the aim to engage a more diverse audience and to challenge and reinvigorate traditional perceptions of opera – while also retaining their existing patrons. The lower case ‘oq’ letterforms play with the idea of opera glasses and seeing the art through a contemporary and unexpected way. The custom brandmark provides a balance between confident, classic and clean. The ‘this is opera’ Campaign was featured across digital billboards, outdoor signage and season print materials to introduce the new brand and message across Brisbane. 

Produced at alphabet studio.