SYDNEY CONTEMPORARY WEBSITE DESIGN

Sydney Contemporary Art Fair features local and international artists with major events and exhibits hosted annually. A new, bold rebrand was finalised in 2021, and a redesign of the website undertaken to compliment the new identity. The web design was a reworking of the previous site, using the existing web framework as the foundation of a new look site with UI to reflect the new brand and to update and enhance UX within limits. Digital design was further expanded to social media assets and edms. The design of web and digital assets honours the bold, bright, confident aesthetic of the identify, while also providing an approach which can effectively showcase and hero individual artworks.

Produced at alphabet studio.